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The English language website will help the Japanese company in its goal to expand its labelstock business in the West.
September 22, 2016
By: Steve Katz
Associate Editor
Tokyo-based Lintec has announced that it released an English version of its printing- and variable information-related products catalog, which is available for viewing and downloading from the company’s global website. The site also highlights the products covered in the catalog. Building upon its success at Labelexpo Europe 2015, the world’s largest event for the label and package printing industry held in Brussels, Belgium last autumn, where it was awarded the Label Industry Global Award 2015 for sustainability, the company aims to expand business in the Global market. The new website will serve as a gateway for users with various labeling needs. The website, intended to familiarize brand owners abroad with Lintec’s different kinds of labelstock, features abundant easy-to-understand video demonstration and illustrations. There is an assortment of clips that provide an intuitive grasp of the functions of featured products such as the oil-tolerant labelstock which can be applied to oily surfaces, and cryogenic labelstock that stay attached even at temperatures below -196 degrees Celsius. In-depth descriptions of five highlight products Lock-tight, oil-tolerant, eye-catching “wobbler”, environmentally friendly, and cryogenic labelstock are five labelstock items that typify the characteristic functions and quality that Lintec offers, and have received special attention from customers abroad. The new website highlights these products and provides detailed descriptions. Catering cater to diverse labeling needs The new site also introduces six categories of products that can be adopted to foreign markets: daily, food and beverage, stationery, industrial, medical and pharmaceutical, and logistics. Also included is detailed information about labelstocks compatible with digital printing which has become increasingly popular in Global markets and digital label printing machines. In July 2016, Lintec released the new English language version of the adhesive labelstocks catalog. An electronic format is available for viewing (e-book) and download (PDF file) at the global site. The catalog features easy-to-understand explanations of the types and characteristics of the three components that comprise labelstocks: facestock, adhesive, and release paper/film. It also features information on many highlight products that are not available at the global site. Sumio Morimoto, General Manager, Printing & Variable Information Products Operations, Business Administration Div. for Lintec, comments, “Last year’s success at Labelexpo Europe 2015 and resulting media coverage helped increase awareness about the Lintec brand in the European market and other global domains. This led to many specific inquiries about our new products and high value-added products that we exhibited. I feel that we succeeded in having people understand the performance and quality that our products offer. Along with our sales subsidiary in the Netherlands and partner in the UK, we hope to continue to channel our efforts to provide products and technology solutions, while also maintaining a stable supply system for our customers.”
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